Hari Libur Internasional

Ketika ada special event, perayaan, peringatan dan hari libur lainnya, customer akan cenderung melakukan impulsive buying dan berdampak positif kepada para seller yakni peningkatan penjualan.
Penting bagi CBT seller untuk mengetahui hari libur di setiap negara, agar dapat memiliki waktu cukup untuk mempersiapkan promo penjualan serta mengantisipasi keterlambatan shipping.

Lihat daftar public holiday di 3 negara tempat domain eBay berada yakni United States (www.ebay.com) Australia (www.ebay.com.au) dan United Kingdom (www.ebay.co.uk) dibawah ini. Penting juga untuk mencocokkan listingmu dengan kebutuhan buyer pada periode yang bersangkutan.

Date Public Holiday USA Public Holiday AU Public Holiday UK What buyers want on eBay
Jan 01
New Year’s Day
TVs, Laptops, Cars, Travel, Furniture, Auto Parts & Accessories, Cell Phone & Tablet Devices or Accessories

Peak Planning Period: Jan. 28-Feb. 22
Peak Selling Period: Feb. 23-May 15

Jan 21 Martin Luther King Jr. Day
Jan 28 Australia Day
Feb 18 President’ Day
Mar 11 Canberrra Day
Apr 01 Emancipation Day Spring Fashion for All Ages, Easter Baskets, Themed Décor, Candy

Planning Period: March 11-31
Peak Selling Period: April 1-16

Apr 19
Good Friday
Apr 20 Saturday before Easter day
Apr 21 Easter Day Easter Sunday
Apr 04 Easter Monday
Apr 25 Anzac Day
May 06 Early May Bank Holiday
May 12 Mother’s Day Gifts for Mom, Jewelry, Jewelry & Watches, Robes, Women’s Fashion, Handbags, Fragrances, Makeup Palettes & Kits, Hair Styling Accessories, Fitness Accessories, Cameras, Cell Phone & Tablet Devices or Accessories

Planning Period: April 1-April 21
Peak Selling Period: April 22-May 9

May 27 Memorial Day Reconciliation Day Spring Bank Holiday Watches, Electronics, Man Cave Accessories, Sports Memorabilia, Men’s Fashion, Athletic Shoes, Athletic Wear, Fitness Accessories (water bottles, watches, heart monitors), Sunglasses, Colognes, Auto Parts & Accessories

Planning Period: May 18-May 31
Peak Selling Period: June 1-June 13

Jun 10 Queen’s Birthday
Jun 16 Father’s Day
Jul 04 Independence Day Outdoor Furniture, Summer Fashion, Swimming Pool Equipment and Toys, Grills, Water Sports Equipment and Gear, Flags

Planning Period: June 14-June 28
Peak Selling Period: June 19-July 4

Aug 26 Summer Bank Holiday
August Weather & Emergency Preparedness Generators, First Aid Kits, MRE Kits, Tarps, Tools (drills, chainsaws, tool kit), Batteries, Flash Lights, Emergency Car Kits, Home Improvement Products for Windows, Doors, Floors and Pipes

Planning Period: Aug
Peak Selling Period: Sept.-Oct

Sep 02 Labor day Home Improvement Equipment, Fall and Winter Readiness, Smart Home Devices & Accessories, Summer Clearance

Planning Period: Aug. 2-Aug. 16
Peak Selling Period: Aug. 21-Sept. 2

September-October Early Holiday Preparation Holiday Decor, Indoor Home Improvement, Linens, Kitchen & Dining, Bar Ware, Home Audio, Personal Heaters, Inflatable Mattresses, Small Appliances, Pet Supplies

Planning Period: Sept.-Oct.
Peak Selling Period: mid-Oct.-mid-Nov.

Oct 4 Columbus Day Cosplay Costumes & Accessories, Adult & Children Halloween Costumes, Face Painting Makeup and Scar Kits, Halloween Decor (indoor & outdoor, inflatables), Bulk Candy, Vintage Halloween, Pet Costumes

Planning Period: Aug.-Sept.
Peak Selling Period: Costumes: Aug.-Oct

Oct 07 Labor day
Oct 31 Halloween
Nov 11 Veterans Day Toys & Hobbies, Jewelry & Watches, Gift Cards & Coupons, Sporting Goods, Consumer Electronics, Home & Garden, Cell Phones & Accessories, Computers/Tablets & Networking, Clothing, Shoes & Accessories, Winter Coats & Boots, Sunglasses

Planning Period: Aug.-Oct.
Peak Selling Period: Nov. 1-27

Nov 28 Thanksgiving
November Black Friday/Mobile Wednesday/Cyber Monday
29 Nov Day after Thanksgiving
October-November Last minute online shopping Toys, Camera Accessories, Fashion Accessories, Handbags, Winter Fashion Accessories, Fragrances, Makeup Palettes & Kits, Cell Phone & Tablet Accessories, Unique Gifts, Stocking Stuffers, Pet Gifts

Planning Period: Oct.-Nov.
Peak Selling Period: Dec. 5-15

Dec 25
Christmas Day
Dec 26
Boxing Day

Untuk daftar Public Holiday negara lainnya.

Lihat disini

Promosi listing untuk menaikkan traffic dan visibility

Event besar internasional seperti Halloween, Black Friday, Cyber Monday dan Christmas adalah periode dimana brand, toko, mall serta seller ebay mendapatkan periuk transaksi terbesar dalam satu tahun. Mereka berlomba-lomba untuk memberikan promosi dan diskon agar menarik perhatian buyer.
Pelajari cara membuat diskon (markdown manager), mengaktifkan promo bundling serta meningkatkan traffic pada listing dan store eBay.

Tingkatkan visibility produk dengan eBay Promoted Listings.

Promosi listing untuk menaikkan traffic dan visibility

Holiday Season seringkali
Menyebabkan paket terlambat tiba ke tujuan

Karena tingginya traffic pengiriman antar negara, seringkali paket tertumpuk di bea cukai dan kantor pos setempat yang mengakibatkan keterlambatan pengiriman. Buyer tidak sabar akan selalu ada dan mereka akan bertanya terus menerus mengenai keberadaan paketnya.
Persiapkan dirimu untuk mengatasi kasus late shipment yang akan muncul di Holiday season dan selalu ingat untuk memberikan win-win solution bagi buyer dan seller.

Late Shipment Best Practice
Holiday Season seringkali<br />
 Menyebabkan paket terlambat tiba ke tujuan