Hari Libur Internasional
Ketika ada special event, perayaan, peringatan dan hari libur lainnya, customer akan cenderung melakukan impulsive buying dan berdampak positif kepada para seller yakni peningkatan penjualan.
Penting bagi CBT seller untuk mengetahui hari libur di setiap negara, agar dapat memiliki waktu cukup untuk mempersiapkan promo penjualan serta mengantisipasi keterlambatan shipping.
Lihat daftar public holiday di 3 negara tempat domain eBay berada yakni United States (www.ebay.com) Australia (www.ebay.com.au) dan United Kingdom (www.ebay.co.uk) dibawah ini. Penting juga untuk mencocokkan listingmu dengan kebutuhan buyer pada periode yang bersangkutan.
| Date | Public Holiday USA | Public Holiday AU | Public Holiday UK | What buyers want on eBay |
| Jan 01 |
New Year’s Day
|
TVs, Laptops, Cars, Travel, Furniture, Auto Parts & Accessories, Cell Phone & Tablet Devices or Accessories
Peak Planning Period: Jan. 28-Feb. 22 |
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| Jan 21 | Martin Luther King Jr. Day | |||
| Jan 28 | Australia Day | |||
| Feb 18 | President’ Day | |||
| Mar 11 | Canberrra Day | |||
| Apr 01 | Emancipation Day | Spring Fashion for All Ages, Easter Baskets, Themed Décor, Candy
Planning Period: March 11-31 |
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| Apr 19 |
Good Friday
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| Apr 20 | Saturday before Easter day | |||
| Apr 21 | Easter Day | Easter Sunday | ||
| Apr 04 | Easter Monday | |||
| Apr 25 | Anzac Day | |||
| May 06 | Early May Bank Holiday | |||
| May 12 | Mother’s Day |
Gifts for Mom, Jewelry, Jewelry & Watches, Robes, Women’s Fashion, Handbags, Fragrances, Makeup Palettes & Kits, Hair Styling Accessories, Fitness Accessories, Cameras, Cell Phone & Tablet Devices or Accessories
Planning Period: April 1-April 21 |
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| May 27 | Memorial Day | Reconciliation Day | Spring Bank Holiday |
Watches, Electronics, Man Cave Accessories, Sports Memorabilia, Men’s Fashion, Athletic Shoes, Athletic Wear, Fitness Accessories (water bottles, watches, heart monitors), Sunglasses, Colognes, Auto Parts & Accessories
Planning Period: May 18-May 31 |
| Jun 10 | Queen’s Birthday | |||
| Jun 16 | Father’s Day | |||
| Jul 04 | Independence Day |
Outdoor Furniture, Summer Fashion, Swimming Pool Equipment and Toys, Grills, Water Sports Equipment and Gear, Flags
Planning Period: June 14-June 28 |
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| Aug 26 | Summer Bank Holiday | |||
| August | Weather & Emergency Preparedness | Generators, First Aid Kits, MRE Kits, Tarps, Tools (drills, chainsaws, tool kit), Batteries, Flash Lights, Emergency Car Kits, Home Improvement Products for Windows, Doors, Floors and Pipes
Planning Period: Aug |
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| Sep 02 | Labor day | Home Improvement Equipment, Fall and Winter Readiness, Smart Home Devices & Accessories, Summer Clearance
Planning Period: Aug. 2-Aug. 16 |
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| September-October | Early Holiday Preparation | Holiday Decor, Indoor Home Improvement, Linens, Kitchen & Dining, Bar Ware, Home Audio, Personal Heaters, Inflatable Mattresses, Small Appliances, Pet Supplies
Planning Period: Sept.-Oct. |
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| Oct 4 | Columbus Day | Cosplay Costumes & Accessories, Adult & Children Halloween Costumes, Face Painting Makeup and Scar Kits, Halloween Decor (indoor & outdoor, inflatables), Bulk Candy, Vintage Halloween, Pet Costumes
Planning Period: Aug.-Sept. |
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| Oct 07 | Labor day | |||
| Oct 31 | Halloween | |||
| Nov 11 | Veterans Day | Toys & Hobbies, Jewelry & Watches, Gift Cards & Coupons, Sporting Goods, Consumer Electronics, Home & Garden, Cell Phones & Accessories, Computers/Tablets & Networking, Clothing, Shoes & Accessories, Winter Coats & Boots, Sunglasses
Planning Period: Aug.-Oct. |
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| Nov 28 | Thanksgiving | |||
| November | Black Friday/Mobile Wednesday/Cyber Monday | |||
| 29 Nov | Day after Thanksgiving | |||
| October-November | Last minute online shopping | Toys, Camera Accessories, Fashion Accessories, Handbags, Winter Fashion Accessories, Fragrances, Makeup Palettes & Kits, Cell Phone & Tablet Accessories, Unique Gifts, Stocking Stuffers, Pet Gifts
Planning Period: Oct.-Nov. |
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| Dec 25 |
Christmas Day
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| Dec 26 |
Boxing Day
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Untuk daftar Public Holiday negara lainnya.
Promosi listing untuk menaikkan traffic dan visibility
Event besar internasional seperti Halloween, Black Friday, Cyber Monday dan Christmas adalah periode dimana brand, toko, mall serta seller ebay mendapatkan periuk transaksi terbesar dalam satu tahun. Mereka berlomba-lomba untuk memberikan promosi dan diskon agar menarik perhatian buyer.
Pelajari cara membuat diskon (markdown manager), mengaktifkan promo bundling serta meningkatkan traffic pada listing dan store eBay.
Tingkatkan visibility produk dengan eBay Promoted Listings.
Holiday Season seringkali
Menyebabkan paket terlambat tiba ke tujuan
Karena tingginya traffic pengiriman antar negara, seringkali paket tertumpuk di bea cukai dan kantor pos setempat yang mengakibatkan keterlambatan pengiriman. Buyer tidak sabar akan selalu ada dan mereka akan bertanya terus menerus mengenai keberadaan paketnya.
Persiapkan dirimu untuk mengatasi kasus late shipment yang akan muncul di Holiday season dan selalu ingat untuk memberikan win-win solution bagi buyer dan seller.
