Cara menggunakan eBay Promotions Manager

Promotions Guidelines

Berikut adalah beberapa cara promosi dengan menggunakan eBay Promotions Manager

Order size discounts Markdown sale events Shipping discounts Codeless coupons
Buyer akan menghabiskan waktu lebih lama di tokomu jika mendapati adanya order size discounts. Contoh: Buat Markdown sale atau diskon untuk kategori produk tertentu. Contoh: Potongan harga shipping ketika buyer membeli lebih banyak produk. Contoh: Virtual kupon dengan unik URLs, diberikan melalui social media dan email. Contoh:
  • Buy 1 and get 1 at 50% leather shoes.
  • Save up to 30% on all laptops.
  • Free shipping on orders over $49.
  • Extra 20% off for friends and family.
  • Save 15% when you buy 2 or more women’s ethnic bags.
  • Save up to 50% on all cosmetics.
  • Free 2-day shipping on orders over $99.
  • Extra $10 off your next purchase.
  • Save 25% when you spend $125 or more on coffee’s new arrivals

Guiding Principles

Category Best promo type Weaker offers (not recommended) Compelling offers Helpful conversion hints
Electronics
  1. Order/Accessory
  2. Codeless Coupons

  3. Shipping

  • Buy 2 laptops, save $5.

  • Buy 3 tablets, save $5

  • Extra 10% off on $30+

  • 50% off phone case w/purchase of phone 

  • 15% off weekend sale

  • Complete the purchase (e.g.  cameras need memory cards, gaming devices need controllers)

  • Lower ASP=order discount higher ASP=accessory promo, exclusive offers=Codeless Coupon 

Fashion, Home & Garden, and Sporting Goods 

  1. Order

  2. Shipping

  3. Codeless Coupon

  4. Accessory

  • Buy 2 items, save $5

  • Save $5 when you buy 3 power juicers

  • Buy 1, get 1 50% off 

  • Spend $50, save $10 

  • Save $10 on $100+

  • Extra 40% off +items

  • Extra 15% off golf clubs

  • Encourage buyers to spend 25%-50% more than ASP (e.g. $50-%75)

  • Merchandise around multi-need projects 

  • Spring gardening tools

  • Remodeling a bathroom

  • Baseball bag, helmet, and bat

Collectibles & Art

  1. Order

  2. Shipping

  3. Codeless Coupon

  • Spend $1000, save $25

  • Spend $100, save 10%

  • Spend $75, get free shipping

  • Collectibles; shipping offers lower ASP=spend promo; higher ASP=buy1 get 1X% off

  • Coins: use minimum quantity offers and ask us about volume pricing

Parts & Accessories

  1. Order

  2. Shipping

  3. Accessory

  4. Codeless Coupon

  • Buy 3 items, save $5

  • Buy 4 tires, save $5 on the cleaner 

  • Spend $5, save 5%

  • 10% off storewide

  • Buy 3 tires, get 1 free

  • Buy 1 oxygen sensor, get 1 50% off

  • Don’t use board promos (e.g. mixing RV and motorcycle parts)

  • Merchandise jobs (e.g. all parts needed for timing belt repair)

Extra Guidance dari eBay Promotions Manager

eBay Promotions Manager akan mengarahkan dan memberikan pilihan promosi terbaik sesuai dengan tujuan dan objective masing-masing seller dengan langkah sebagai berikut:


1

Tentukan target dan objektif

Tool ini akan mengarahkan untuk menentukan objective dan tujuan promosi, seperti misalnya memperkenalkan produk baru atau menangkap seasonal traffic ketika ada event internasional.


2

Setting offer details

Tool ini akan mengarahkan untuk memilih jenis penawaran yang akan diluncurkan. Sebagai contoh: Jika seller memilih “introduce new items” maka Promotion Manager akan mengarahkan kepada pilihan special offers lanjutan seperti Buy one, get one free.


3

Tambahkan produk

Stock inventory dapat ditambahkan secara langsung ketika promosi berlangsung maksimal 500 items.
Dapat ditambahkan juga special rules untuk menambahkan stock secara otomatis.